Many people do not know the brands of the car owned by VAG group go beyond the logo of Volkswagen. The umbrella organization is known as VAG or Volkswagen AG. Over the period of time, it has acquired many other premium brands. Some of the brands it own include the leading Audi, Bentley, Porsche, Bugatti and many others. Each of these brands is way different from the others. An important question is how VAG separates the technology and its core competencies from the others and most importantly, how it saves its own brands from being over-shadowed by the subsidiaries it owns. With each of the acquisitions, the technology also came with the deals. The engineers who worked on core designs and took care of its manufacturing remained in place even when their parent company was taken over by VAG.

VAG owns over 342 many different companies whose main job is to support the operations on larger front for different manufacturing divisions. It is certainly a very big auto-maker. As you look inside the group. There are various autonomous divisions which work separately. Each of the brands is managed by the people who have the capabilities and the duties defined to produce the best cars. Each of the cars of different brands is way different and of course targets the user segments which do not overlap. So, VAG becomes a one-stop shop for its customers who are looking for cars and if someone comes to buy a car and looks at the impressive catalog of the available cars, he would certainly buy one or the other car for sure.

VW

VW

There is one more factor which separates the brands and it is geographic locations of various manufacturing plants. Each brand has its own R&D labs and innovator centers which may be interacting with others but not on the formal base. Each car is supposed to be different and of course it is. Beyond the cars, the VAG group also manufactures commercial vehicles under various bands. All the brands of VAG do not compete with each other but they support each other in the market. The commercial vehicle division has little or nothing to borrow from the units which were just working on the cars. So, the new technologies and innovations are looked at separately for different groups.

It is big task for VAG to keep running the brands which still sell in the market. The leadership is fully aware of the value propositions which come through the unique technologies which power the cars and their engines. There are many experts of VAG cars who have devoted their lives to understand the cars which come out with various logos. VAG enjoys the trust and respect of the customers all over the world. Its cars are sold well and some of the vintage cars of VAG logos are still very dear to the people. So, it is technology combined with the best logos which has created the magic in the market and the customers are always looking forward to seeing the newest models.

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